:root{
  --paper: #F3F1EC;
  --paper-2: #ECE9E0;
  --ink: #0E0E0E;
  --ink-2: #2B2B2B;
  --muted: #6F6A60;
  --rule: rgba(14,14,14,.16);
  --hot: #E63B2E;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Helvetica, Arial, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --pad-x: clamp(20px, 4vw, 48px);
}

*{ box-sizing: border-box; }
html, body{ margin:0; padding:0; }
html{ scroll-behavior: smooth; }
body{
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-weight: 400;
  font-size: 15px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
::selection{ background: var(--ink); color: var(--paper); }
a{ color: inherit; text-decoration: none; }
img{ max-width: 100%; display: block; }

/* ───────── HEADER ───────── */
header.site{
  position: fixed; top:0; left:0; right:0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px var(--pad-x);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--rule);
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: -.005em;
}
header .brand{ display: flex; align-items: baseline; gap: 10px; }
header .brand .name{ color: var(--ink); }
header .brand .sep{ color: var(--muted); font-weight: 400; }
header .brand .role{ color: var(--muted); font-weight: 400; }
header nav{ display: flex; gap: 22px; }
header nav a{ color: var(--muted); transition: color .25s ease; font-weight: 500; }
header nav a:hover, header nav a.active{ color: var(--ink); }
@media (max-width: 720px){
  header.site{ flex-direction: row; gap: 8px; align-items: center; padding: 12px var(--pad-x); }
  header .brand{ flex-direction: column; gap: 0; align-items: flex-start; }
  header .brand .sep{ display: none; }
  header .brand .role{ font-size: 11px; color: var(--muted); }
  header nav{ gap: 14px; font-size: 12px; }
}

.top-pad{ height: 56px; }

/* ───────── STATEMENT (opening) ───────── */
.statement{
  padding: clamp(80px, 12vw, 180px) var(--pad-x) clamp(70px, 11vw, 160px);
  border-bottom: 1px solid var(--rule);
}
.statement p{
  font-family: var(--sans);
  font-weight: 400;
  font-size: clamp(22px, 2.6vw, 34px);
  line-height: 1.4;
  letter-spacing: -.015em;
  color: var(--ink);
  max-width: 28ch;
  margin: 0;
}

/* ───────── SECTION CHROME ───────── */
section{ position: relative; }
.section-head{
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 24px;
  align-items: center;
  padding: 18px var(--pad-x);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .04em;
  text-transform: uppercase;
  color: var(--muted);
}
.section-head .label{ color: var(--ink); font-weight: 500; }
.section-head .rule{ height: 1px; background: var(--rule); }

/* ───────── CONCEPTS ───────── */
.concept{
  display: grid;
  grid-template-columns: 80px 1fr 240px 200px 30px;
  gap: 24px;
  align-items: center;
  padding: 28px var(--pad-x);
  border-bottom: 1px solid var(--rule);
  position: relative;
  cursor: pointer;
  transition: background .3s ease, color .3s ease;
  overflow: hidden;
}
.concept .num{
  font-family: var(--mono);
  font-size: 11px; letter-spacing: .04em; color: var(--muted);
  text-transform: uppercase;
}
.concept .title-block{
  display: flex; flex-direction: column; gap: 6px;
  transition: transform .45s cubic-bezier(.2,.8,.2,1);
}
.concept .title{
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(22px, 2.4vw, 32px);
  line-height: 1.05;
  letter-spacing: -.02em;
  margin: 0;
}
.concept .title .for{ color: var(--muted); font-weight: 400; }
.concept .summary{
  font-family: var(--sans);
  font-weight: 400;
  font-size: clamp(13px, 1vw, 14.5px);
  line-height: 1.5;
  color: var(--muted);
  margin: 0;
  max-width: 56ch;
}
.concept:hover .summary{ color: rgba(243,241,236,.72); }
.concept:hover .title-block{ transform: translateX(6px); }
.concept .client{
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .04em; text-transform: uppercase; color: var(--ink-2);
}
.concept .meta{
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .04em; color: var(--muted);
  text-transform: uppercase; text-align: right;
}
.concept .arrow{
  text-align: right; font-family: var(--sans); font-size: 16px;
  color: var(--muted);
  transition: transform .4s cubic-bezier(.2,.8,.2,1), color .3s ease;
}
.concept:hover{ background: var(--ink); color: var(--paper); }
.concept:hover .num,
.concept:hover .client,
.concept:hover .meta{ color: rgba(243,241,236,.55); }
.concept:hover .arrow{ color: var(--paper); transform: translateX(8px); }

.concept .preview{
  position: absolute;
  right: clamp(18px, 4vw, 56px);
  top: 50%;
  transform: translate(20px, -50%) scale(.96);
  width: 220px; height: 130px;
  background: var(--paper-2);
  border: 1px solid var(--rule);
  border-radius: 2px;
  overflow: hidden;
  opacity: 0;
  transition: opacity .3s ease, transform .45s cubic-bezier(.2,.8,.2,1);
  pointer-events: none;
  z-index: 2;
}
.concept .preview img{
  width: 100%; height: 100%;
  object-fit: cover;
  display: block;
}
.concept:hover .preview{ opacity: 1; transform: translate(0, -50%) scale(1); }
@media (max-width: 1080px){
  .concept{ grid-template-columns: 60px 1fr 180px 28px; }
  .concept .meta{ display: none; }
  .concept .preview{ display: none; }
}
@media (max-width: 700px){
  .concept{ grid-template-columns: 50px 1fr 28px; gap: 14px; padding: 22px var(--pad-x); }
  .concept .client{ display: none; }
}

/* CSS-art placeholders for concepts that don't have photos yet */
.ph{ width: 100%; height: 100%; position: relative; }
.ph-women{
  background: var(--ink); color: var(--paper);
  display:flex; align-items:center; justify-content:center;
  font-family: var(--sans); font-weight: 600;
  font-size: 32px;
  letter-spacing: -.04em;
}
.ph-hope{
  background:
    radial-gradient(circle at 50% 110%, #FFE9C4 0%, #F4B470 40%, #D8843A 75%, #2A1810 100%);
  position: relative;
}
.ph-hope::after{
  content:""; position:absolute; left:50%; bottom:-22px;
  width: 90px; height: 90px; border-radius: 50%;
  background: radial-gradient(circle, #FFF7E0 0%, #FCD58A 60%, transparent 80%);
  transform: translateX(-50%);
  filter: blur(.3px);
}
.ph-love{
  background: linear-gradient(135deg, #1CABE2 0%, #0E78A8 100%);
  position: relative; overflow: hidden;
}
.ph-love::before{
  content:""; position:absolute; inset:0;
  background:
    linear-gradient(90deg, transparent 0%, rgba(255,255,255,.18) 40%, rgba(255,255,255,.6) 50%, rgba(255,255,255,.18) 60%, transparent 100%);
  transform: translateX(-30%);
  animation: streak 4s ease-in-out infinite;
}
.ph-love::after{
  content:""; position:absolute; left:0; right:0; top:50%;
  height: 1px;
  background: linear-gradient(90deg, transparent, rgba(255,255,255,.5), transparent);
  box-shadow: 0 -10px 0 rgba(255,255,255,.18), 0 10px 0 rgba(255,255,255,.18);
}
@keyframes streak{
  0%,100%{ transform: translateX(-50%); }
  50%{ transform: translateX(50%); }
}

/* ───────── BRAND STORIES ───────── */
.stories{ display: grid; gap: 0; }
.story{
  padding: clamp(56px, 8vw, 110px) var(--pad-x);
  border-bottom: 1px solid var(--rule);
  position: relative;
}
.story.invert{
  background: var(--ink); color: var(--paper);
  border-bottom-color: rgba(243,241,236,.14);
}
.story.invert .story-meta,
.story.invert .story-meta .story-tag{ color: rgba(243,241,236,.6); }
.story.invert .story-meta .story-tag{ border-color: rgba(243,241,236,.28); }

.story-meta{
  display: flex; flex-wrap: wrap; gap: 12px 18px; align-items: center;
  font-family: var(--mono); font-size: 11px;
  text-transform: uppercase; letter-spacing: .04em;
  color: var(--muted);
  margin-bottom: 26px;
}
.story-tag{
  display:inline-flex; align-items:center; gap: 8px;
  padding: 4px 10px;
  border: 1px solid var(--rule);
  border-radius: 999px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: .06em; text-transform: uppercase;
}
.story-title{
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(28px, 3.6vw, 48px);
  line-height: 1.05;
  letter-spacing: -.025em;
  margin: 0 0 44px;
  max-width: 22ch;
}
.story-title .quiet{ color: var(--muted); font-weight: 400; }
.story.invert .story-title .quiet{ color: rgba(243,241,236,.55); }
.story-grid{
  display: grid;
  grid-template-columns: 1fr 1.15fr;
  gap: clamp(24px, 4vw, 70px);
  align-items: start;
}
@media (max-width: 880px){ .story-grid{ grid-template-columns: 1fr; } }
.story-copy{
  font-family: var(--sans);
  font-weight: 400;
  font-size: clamp(16px, 1.15vw, 18px);
  line-height: 1.6;
  max-width: 60ch;
}
.story-copy p{ margin: 0 0 1.05em; }
.story-copy p:last-child{ margin-bottom: 0; }
.story-copy .lift{ font-weight: 500; color: var(--ink); }
.story.invert .story-copy .lift{ color: var(--paper); }
.story-aside{
  position: sticky; top: 80px;
  display: flex; flex-direction: column; gap: 14px;
}
@media (max-width: 880px){ .story-aside{ position: static; } }
.brand-mark{
  aspect-ratio: 4 / 3;
  background: transparent;
  display: flex; align-items: center; justify-content: center;
  position: relative;
}
.brand-mark .word{
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(40px, 6vw, 88px);
  letter-spacing: -.045em;
  line-height: 1;
  text-align: center;
  color: var(--ink);
}
.story.invert .brand-mark .word{ color: var(--paper); }
.brand-mark img{ max-width: 70%; max-height: 60%; object-fit: contain; }
.brand-mark.combo{ gap: 22px; }
.brand-mark.combo img{ max-width: 38%; max-height: 55%; }
.brand-mark.combo .x{
  font-size: clamp(20px, 2.4vw, 32px);
  font-weight: 300;
  color: var(--muted);
}

/* Brand-stories page intro */
.brand-stories-intro{
  padding: clamp(56px, 8vw, 110px) var(--pad-x) clamp(20px, 3vw, 40px);
}
.brand-stories-intro h1{
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 72px);
  line-height: 1;
  letter-spacing: -.03em;
  margin: 0 0 18px;
  max-width: 18ch;
}
.brand-stories-intro p{
  font-family: var(--sans);
  font-size: clamp(15px, 1.1vw, 18px);
  line-height: 1.55;
  color: var(--muted);
  max-width: 56ch;
  margin: 0;
}

/* ───────── ABOUT ───────── */
.about-wrap{
  padding: clamp(56px, 8vw, 110px) var(--pad-x);
  display: grid;
  grid-template-columns: 1fr 1.6fr;
  gap: clamp(28px, 5vw, 80px);
}
@media (max-width: 880px){ .about-wrap{ grid-template-columns: 1fr; } }
.about-side .lab{
  font-family: var(--mono);
  font-size: 11px; text-transform: uppercase; letter-spacing: .06em;
  color: var(--muted);
  margin-bottom: 22px;
}
.about-side .stats{
  display: grid; grid-template-columns: 1fr 1fr; gap: 18px 14px;
  margin-top: 8px;
}
.about-side .stat{ border-top: 1px solid var(--rule); padding-top: 10px; }
.about-side .stat .k{
  font-family: var(--mono); font-size: 10px;
  text-transform: uppercase; letter-spacing: .08em; color: var(--muted);
}
.about-side .stat .v{
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(18px, 1.5vw, 22px);
  line-height: 1.15;
  margin-top: 6px;
  letter-spacing: -.01em;
}
.about-body{
  font-family: var(--sans);
  font-weight: 400;
  font-size: clamp(16px, 1.15vw, 18px);
  line-height: 1.6;
  max-width: 62ch;
}
.about-body p{ margin: 0 0 1.05em; }
.clients{
  border-top: 1px solid var(--rule);
  padding: 22px var(--pad-x) 28px;
  display: grid; grid-template-columns: 200px 1fr; gap: 24px;
  background: var(--paper);
}
.clients .lab{
  font-family: var(--mono); font-size: 11px;
  text-transform: uppercase; letter-spacing: .06em; color: var(--muted);
}
.clients .list{
  font-family: var(--sans);
  font-weight: 400;
  font-size: clamp(15px, 1.05vw, 17px);
  line-height: 1.55;
  color: var(--ink-2);
}
.clients .list .quiet{ color: var(--muted); }
@media (max-width: 700px){ .clients{ grid-template-columns: 1fr; } }

/* ───────── CONTACT ───────── */
#contact{
  background: var(--ink); color: var(--paper);
  padding: clamp(60px, 9vw, 130px) var(--pad-x) clamp(40px, 6vw, 70px);
  border-bottom: none;
  position: relative;
  overflow: hidden;
}
.email{
  display: inline-block;
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(28px, 5vw, 64px);
  line-height: 1.05;
  letter-spacing: -.03em;
  color: var(--paper);
  text-decoration: none;
  word-break: break-word;
  margin: 4px 0 30px;
  transition: color .25s ease;
}
.email:hover{ color: var(--hot); }
.contact-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  border-top: 1px solid rgba(243,241,236,.18);
  padding-top: 26px;
  margin-top: 50px;
}
@media (max-width: 720px){ .contact-grid{ grid-template-columns: 1fr; } }
.contact-grid .col .k{
  font-family: var(--mono);
  font-size: 10px; letter-spacing: .08em; text-transform: uppercase;
  color: rgba(243,241,236,.55);
  margin-bottom: 8px;
}
.contact-grid .col .v{
  font-family: var(--sans);
  font-size: 15px;
  line-height: 1.5;
}
.contact-grid .col .v a:hover{ color: var(--hot); }

/* ───────── FOOTER ───────── */
footer.site{
  background: var(--ink); color: rgba(243,241,236,.55);
  padding: 16px var(--pad-x);
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--mono); font-size: 10px;
  text-transform: uppercase; letter-spacing: .06em;
  border-top: 1px solid rgba(243,241,236,.12);
}
footer.site a:hover{ color: var(--paper); }
@media (max-width: 600px){
  footer.site{ flex-direction: column; gap: 8px; align-items: flex-start; }
}

/* ───────── DRAWER ───────── */
.drawer{
  position: fixed; inset: 0;
  background: var(--paper);
  z-index: 100;
  transform: translateY(100%);
  transition: transform .5s cubic-bezier(.2,.8,.2,1);
  overflow-y: auto;
}
.drawer.open{ transform: translateY(0); }
.drawer .close{
  position: sticky; top: 0;
  display: flex; justify-content: space-between; align-items: center;
  padding: 14px var(--pad-x);
  background: color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--rule);
  font-family: var(--mono); font-size: 11px;
  text-transform: uppercase; letter-spacing: .06em;
  z-index: 2;
}
.drawer .close button{
  background: none; border: 1px solid var(--rule);
  border-radius: 999px;
  padding: 6px 12px;
  font-family: var(--mono); font-size: 10px;
  text-transform: uppercase; letter-spacing: .08em;
  cursor: pointer;
}
.drawer .body{
  padding: clamp(36px, 6vw, 70px) var(--pad-x);
  max-width: 1240px;
}
.drawer h3{
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(28px, 3.6vw, 48px);
  line-height: 1.05;
  letter-spacing: -.025em;
  margin: 14px 0 26px;
  max-width: 22ch;
}
.drawer h3 .for{ color: var(--muted); font-weight: 400; }
.drawer-logo{
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 24px;
}
.drawer-logo img{
  height: 44px;
  width: auto;
  max-width: 200px;
  object-fit: contain;
  display: block;
}
.drawer-logo .x{
  font-size: 16px;
  color: var(--muted);
  font-weight: 300;
}
@media (max-width: 600px){
  .drawer-logo img{ height: 32px; }
}

.drawer .meta-row{
  display: flex; flex-wrap: wrap; gap: 18px;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 12px 0;
  font-family: var(--mono); font-size: 11px;
  text-transform: uppercase; letter-spacing: .04em;
  color: var(--muted);
}
.drawer .meta-row strong{ color: var(--ink); font-weight: 500; }
.drawer .lead{
  font-family: var(--sans);
  font-size: clamp(16px, 1.2vw, 19px);
  line-height: 1.55;
  max-width: 60ch;
  margin: 30px 0;
  color: var(--ink-2);
}
.drawer .video-embed{
  position: relative;
  aspect-ratio: 16 / 9;
  background: #000;
  border: 1px solid var(--rule);
  margin-bottom: 18px;
  overflow: hidden;
}
.drawer .video-embed iframe{
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  border: 0;
}
.drawer .video-meta{
  font-family: var(--mono); font-size: 10px;
  text-transform: uppercase; letter-spacing: .08em;
  color: var(--muted);
  margin: -6px 0 36px;
}
.drawer .video-meta a{ color: var(--ink); border-bottom: 1px solid var(--rule); }
.drawer .video-meta a:hover{ border-bottom-color: var(--ink); }

.drawer .gallery{
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 14px;
  margin-top: 8px;
}
.drawer .gallery .g-item{
  grid-column: span 6;
  background: var(--paper-2);
  border: 1px solid var(--rule);
  overflow: hidden;
}
.drawer .gallery .g-item.full{ grid-column: span 12; }
.drawer .gallery .g-item.third{ grid-column: span 4; }
.drawer .gallery img{
  width: 100%; height: auto; display: block;
}
@media (max-width: 720px){
  .drawer .gallery .g-item,
  .drawer .gallery .g-item.third{ grid-column: span 12; }
}
.drawer .gallery-label{
  font-family: var(--mono); font-size: 10px;
  text-transform: uppercase; letter-spacing: .08em;
  color: var(--muted);
  margin: 36px 0 14px;
  padding-bottom: 10px;
  border-bottom: 1px solid var(--rule);
}
body.locked{ overflow: hidden; }

/* reveal */
.reveal{ opacity: 0; transform: translateY(8px); transition: opacity .6s ease, transform .6s cubic-bezier(.2,.8,.2,1); }
.reveal.in{ opacity: 1; transform: translateY(0); }