Marcos Botelho Writer & Creative Director
Things AI Can't Write

Things AI Can't Write.

To LA

LA

How good it feels.
To get hit with a dream that just won't leave you alone.
A script. A part. A chord. An art.
A vision written in stone.
Whether your name on a sidewalk.
Or just a wave like the long right hand point in Malibu.
How good it feels to get LA-ed.
From here? You stay.
From elsewhere? You pack. Light.
Camera. Action.
The dream begins.
The belief of a future that is bright.
For you and for the city, you fight.
And even when… Cut!
"Wake up", they say.
Kicks in the mentality of the mamba.
It's not a wrap, cut the drama.
You cannot LA and give up.
You cannot LA just with your eyes.
You cannot watch this sunset and not rise.
In defense of the people, the dreams, the ocean, the views.
The smell of the taco stand on Wilshere at 3am.

It's your city. Your home.
Picking you up.
Loving you.
Asking: will you LA me back?

Kia NBA Driveways

Kia × NBA

The first buzzer beater from the curb. On the tenth try. Hard fouls. Trash talk. Bad blood. On a one-on-zero. The brick. A dent on mom's car. Time-out. The HORSE game-winner off the garage door, with the eyes closed. Best of 3, of 5, of 7, 'til mom says dinner's ready.

Welcome to the second home of basketball.
Welcome to the driveway.

Kia. Unofficial sponsor of driveway basketball. Official Sponsor of the NBA for 16 years.

Common

common.

What makes you well?

What makes you whole, without lack or baggage?

Wellness is not built by the extraordinary.

The aha moments, epiphanies, inspo… That sparks it. But what sustains it?

Wellness is built by what we choose to make common in our lives.

By how we choose to breathe, move, eat, rest.

By the unassuming habits that hold us together.

We all experience highs & lows, hot and cold.

But it's the standard that defines us. It's the common that grounds us.

In the common, we find the connection to ourselves and to each other.

In common, we have everything.

UNICEF

unicef

"Run." "Hide." "Protect yourself." We all have survival instincts. From birth, we are wired to do whatever it takes to survive. Crash! We duck. Danger! We jump. Bang! We run. Dreams, feelings, plans—everything goes out the window when that red light switches on. But out of the blue, something changes. Something with the power to transform our deepest instincts. Love. But there's nothing cute about it. Ultimate love makes us care more about someone else's survival than our own. Love gets us in trouble. Makes us run towards danger, instead of away from it, brings out the badass that lives within us. When everyone hides from malaria, love runs towards it. When everyone flees from an earthquake, love runs towards it. Love is the reason UNICEF provides emergency relief to children all over the world. It is insanity, if you think about it. It is love, if you think about them. UNICEF. For every child.

Parity

Parity

Can you see the futures a 5-year-old girl can see?

Can you imagine the hope she imagines with?

The possibilities that exist inside of her before she's told who she can or can't become.

Can you see her womanhood as a superpower?

Her kindness as strength, her empathy as heroism, her emotion as passion and her intuition as a competitive advantage?

Can you see motherhood as an endless source of drive and purpose?

Can you see how big the future looks through her little eyes?

Whatever she sees, we are here to fund it. To fight for it. To care deeply about what she cares about. To do everything in our power so that nothing stands in the way of her potential.

Parity. Our vision is to protect hers.