Marcos Botelho — Writer & Creative Director
Things AI Can't Write

Things AI Can't Write.

001 Personal · Letter to a city

To LA

LA

How good it feels.
To get hit with a dream that just won't leave you alone.
A script. A part. A chord. An art.
A vision written in stone.
Whether your name on a sidewalk.
Or just a wave like the long right hand point in Malibu.
How good it feels to get LA-ed.
From here? You stay.
From elsewhere? You pack. Light.
Camera. Action.
The dream begins.
The belief of a future that is bright.
For you and for the city, you fight.
And even when… Cut!
"Wake up", they say.
Kicks in the mentality of the mamba.
It's not a wrap, cut the drama.
You cannot LA and give up.
You cannot LA just with your eyes.
You cannot watch this sunset and not rise.
In defense of the people, the dreams, the ocean, the views.
The smell of the taco stand on Wilshere at 3am.

It's your city. Your home.
Picking you up.
Loving you.
Asking: will you LA me back?

002 Fabric Cryptography · Brand Manifestos

Fabric

Fabric
№ 01

For every newborn we welcome on earth, sweet little profiles are born in the web.
It's the story of the metaphysical version of us.
Ahead of being delivered in a hospital, we're already a file in its database.
And we come into the metaphysical just like we do into the physical: naked. Exposed. Vulnerable.

What if we could navigate in the digital space with the confidence of being covered?
What if we could weave around us and our data, a layer of protection? A deeply mathematical pattern that guarantees our privacy. A thread that embraces us and is powerful enough to not just cover, but shield us like digital kevlar.

What if technology could tie the loose ends on our relationships in the digital space,
and make them more open, secure and free?

Fabric Systems is weaving confidence into our connections.
Crafting bits that stop bullets. Math that equates out fear. Impenetrable shelters of ones and zeroes.

Fabric. A confidence company.

№ 02

Before peeling a banana, have you ever wondered what you would find inside?
Were you ever concerned you'd find a hot dog? Air?
Or something other than… a banana?

The reality is that the physical world is trustworthy. When we stare nature in the eye, we see a method to its madness.
It's held together by an endless set of absolute and reliable principles. It's mathematical. It's physical, it's chemical. A natural order.
In other words, inside a banana peel, we will always find a banana.

Unless, you accept the terms and conditions.
In the land beyond pop up disclaimers, the truth is mutant.
The news might be fake. The vision can be deep fake. The sea is full of phishing.
Anything could be hiding inside a banana.

Fabric systems exists to empower metaphysical relationships with mathematical certainty.
To create mechanisms that will give us all the wonder of being connected, each on our own terms and conditions.
To bring order to the disorder of the digital world.

Fabric. The future is in order.

003 Common Wellness Studio · Brand Manifesto

Common

common.

What makes you well?

What makes you whole, without lack or baggage?

Wellness is not built by the extraordinary.

The aha moments, epiphanies, inspo… That sparks it. But what sustains it?

Wellness is built by what we choose to make common in our lives.

By how we choose to breathe, move, eat, rest.

By the unassuming habits that hold us together.

We all experience highs & lows, hot and cold.

But it's the standard that defines us. It's the common that grounds us.

In the common, we find the connection to ourselves and to each other.

In common, we have everything.

004 UNICEF · Manifesto Film

UNICEF

unicef

"Run." "Hide." "Protect yourself." We all have survival instincts. From birth, we are wired to do whatever it takes to survive. Crash! We duck. Danger! We jump. Bang! We run. Dreams, feelings, plans—everything goes out the window when that red light switches on. But out of the blue, something changes. Something with the power to transform our deepest instincts. Love. But there's nothing cute about it. Ultimate love makes us care more about someone else's survival than our own. Love gets us in trouble. Makes us run towards danger, instead of away from it, brings out the badass that lives within us. When everyone hides from malaria, love runs towards it. When everyone flees from an earthquake, love runs towards it. Love is the reason UNICEF provides emergency relief to children all over the world. It is insanity, if you think about it. It is love, if you think about them. UNICEF. For every child.

005 Parity · Gender Equality Fund & Consultancy

Parity

Parity

Can you see the futures a 5-year-old girl can see?

Can you imagine the hope she imagines with?

The possibilities that exist inside of her before she's told who she can or can't become.

Can you see her womanhood as a superpower?

Her kindness as strength, her empathy as heroism, her emotion as passion and her intuition as a competitive advantage?

Can you see motherhood as an endless source of drive and purpose?

Can you see how big the future looks through her little eyes?

Whatever she sees, we are here to fund it. To fight for it. To care deeply about what she cares about. To do everything in our power so that nothing stands in the way of her potential.

Parity. Our vision is to protect hers.